The Routledge Companion to Consumer Behavior

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Business & Economics - Sales & Marketing
The Routledge Companion to Consumer...

The Routledge Companion to Consumer Behavior

Name: The Routledge Companion to Consumer Behavior
ISBN: 9781138695160

Michael R. Solomon, Tina M. Lowrey

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The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics.

ক্যাটাগোরিগুলো:

Business & Economics - Sales & Marketing

সাল:

2018

প্রকাশক:

Routledge

ভাষা:

english

পৃষ্ঠা:

535

ISBN 10:

1138695165